Imagine a floor scattered with pieces from a dozen different sets. Somewhere in the middle is me building stories, pulling them apart, and putting them back together in new ways.

I’m Bill. I study Public Relations and Advertising, but what I really study is how stories work. How ideas become experiences. How films, brands, and moments stay with people long after they’re over. I’m drawn to projects that feel visual, playful, and curious—things that invite people in rather than talk at them.

That idea lives at the center of Pen, Paper, Projects. More than a name, it’s how I approach creativity: start with an idea, sketch it out, build it, test it, and keep creating until it becomes something worth sharing. Pen for the ideas. Paper for the blueprint. Projects for bringing it all to life.

I believe creativity should feel accessible. Like play. Like something you’re allowed to experiment with, break, and rebuild. Strategy gives creativity direction, but the joy is always in the making—in trying things, learning what works, and being okay when it doesn’t the first time.

My background spans communication, storytelling, and creative problem-solving, shaped by experiences both in and out of the classroom. Whether I’m working on a campaign, a video, or a personal project, I’m always asking the same questions: What’s the story here? Who is it for? And how do we make it feel human?

Pen, Paper, Projects is not a finished set.

It’s an open box on the floor.

You’re allowed to look around.