Imagine a floor scattered with pieces from a dozen different sets. Somewhere in the middle is me building stories, pulling them apart, and putting them back together in new ways.

I am Bill. I study Public Relations and Advertising but what I really study is how stories work. How ideas become experiences. How films brands and moments stick with people long after they are over. I am drawn to projects that feel visual playful and curious things that invite people in rather than talk at them.

I believe creativity should feel accessible. Like play. Like something you are allowed to experiment with break and rebuild. Strategy gives creativity direction but the joy is always in the making in trying things learning what works and being okay when it does not the first time.

My background spans communication storytelling and creative problem solving shaped by experiences in and out of the classroom. Whether I am working on a campaign a video or a personal project I am always asking the same questions. What is the story here. Who is it for. And how do we make it feel human.

This website is not a finished set.
It is an open box on the floor.

You’re allowed to look around